BAM vs. DAM: Which One Does Your Brand Need?
Managing a brand is similar to conducting a symphony. Typically, there is a Brand Champion/CMO (conductor), team members (musicians) and brand assets (instruments). A strong performance involves the best talent and available resources that are orchestrated flawlessly and delivered as a single brand vision (beautiful symphony) to its audience(s). Let’s take a closer look at how to fine-tune a brand using tools like a BAM or DAM to achieve the best results.
