Inkbench Blog

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Three Valuable Lessons I Learned on a Business Trip

Recently our Inkbench CEO, George Abraham and I embarked on a cross-country business trip to the Mile High City—Denver, CO. Inkbench was sponsoring the IFPG Denver Regional Mixer and we spent the day (and evening) with IFPG members. Not knowing what to expect, we quickly realized it was an extraordinary opportunity to learn from, and network with franchisors, other supplier/partners, consultants and the IFPG team. We also had the good fortune to be invited to a lively rooftop reception at the Franchise Tailgate the evening before, reconnecting with some familiar faces, while making new “FranFriends.” 

Overall, Denver was a very successful business trip on many levels and here are just three of the valuable lessons I learned (or relearned): 

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What's Your Story?

In today’s fast-paced marketplace, brand competition has become a professional sport. Companies continually fine-tune their engines to race across the proverbial finish line. And while the brand is the vehicle, marketing is a primary driver that determines if you’re a winner, mediocre or dead last. So how do you keep your most valuable asset revving, yet avoid severely damaging it? Let’s start by defining brand and then consider how to nurture and protect it.
 
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