Wow, that’s a big commitment. Ready to say yes?
The world’s most iconic brand? Hmm…Apple, Coca-Cola or even The Olympics?
In today’s fast-paced marketplace, brand competition has become a professional sport. Companies continually fine-tune their engines to race across the proverbial finish line. And while the brand is the vehicle, marketing is a primary driver that determines if you’re a winner, mediocre or dead last. So how do you keep your most valuable asset revving, yet avoid severely damaging it? Let’s start by defining brand and then consider how to nurture and protect it.