Inkbench, the leading patented brand management platform where businesses share, customize and protect their brand assets, welcomes Lamar Russo, as its new Sr. Vice President, Sales. Lamar joins Rob Howgate, VP, Sales to further advance the company's expansion.
"Lamar is an outstanding addition to our Inkbench team, bringing 25+ years of sales management experience, and his steadfast focus on client success, said George Abraham, CEO, Inkbench." As Inkbench continues its rapid growth in the U.S. and Europe, Lamar's impressive background in driving business development and his sales leadership will further accelerate Inkbench's sales growth."
Lamar began his career at Coca-Cola as Key Account Manager, directing retail, their largest channel. GreatAmerica Leasing then hired Lamar as a National Account Manager, managing three multi-billion dollar franchise systems and doubled the portfolio volume for the franchise industry channel, earning him the Rookie of the Year award. More recently, Lamar's career led him to the marketing software industry at Reynolds and Reynolds, and its division, XpressDocs, an ideal background for his current position. Lamar and his family live in North Carolina where he chairs the College Internship Program for the American Marketing Association.
“I am honored to join such an experienced and client-focused team at Inkbench! We are ideally positioned to help clients transform their businesses and compete in the modern digital marketplace,” stated Lamar Russo, SVP, Sales.
Inkbench is the leading brand management collaborative platform for marketers to store, customize and protect their brands. The patented platform combines a brand library (DAM) with an easy-to-use design canvas so businesses can create marketing materials on demand. It also offers brand controls and analytics to ensure everyone stays on brand. Clients include Mighty Auto Parts Franchise System, The Prose Nails, New York Blood Center, Alcon, Prose and Syneos Health, among others. Inkbench Inc. is a New Jersey-based company serving the US and European markets and founded by successful entrepreneur, Steve Goodman, who also founded The SPI Group, a leading corporate communications agency that was purchased by Ruder Finn.