Franchise Lounge is a vodcast series spotlighting prominent, intriguing members of the global franchise community and discussing topics like tech innovation, bold brand strategies, post-Covid growth initiatives and much more.
With a successful career devoted to family-friendly companies like Walt Disney and now Streamline Brands, fastest-growing U.S. swim school franchise brand family and official swim school provider for USA Swimming, Ashley Mitchell, VP of Marketing, shares her story on today's Franchise Lounge.
In a fascinating conversation, Ashley reveals her passion for franchising, making a difference in the lives of families through the swim schools and the ability of her brands to offer franchisees the lifestyle they deserve.
“I discovered early in my career that I was passionate about working with an organization that makes a real difference in the lives of families. To be able to impact not only families in the communities we serve, but also the lives of our franchisees is what makes franchising so special," said Mitchell.
Listen as we take a deep dive to learn how a global franchisor like Streamline Brands translates its success to the local level, where brand empowerment is shifting to the franchisees.
We also discuss how Streamline Brands' four franchise systems: SafeSplash, Saf-T-Swim, Swimtastic, and SwimLabs employ a dual strategy that combines a learn to swim Bubbles to Butterfly strategy with competitive swim analyses and the ‘Swim Faster… Faster’ mantra of the SwimLabs team.
Ashley describes the impact of the pandemic, bounce back strategy from Covid and the difficult task of balancing increased demand with the ability to serve it, given the staffing issues affecting the country.