Inkbench Blog

, Does your brand need a BAM or DAM?

BAM vs. DAM: Which One Does Your Brand Need?

Managing a brand is similar to conducting a symphony. Typically, there is a Brand Champion/CMO (conductor), team members (musicians) and brand assets (instruments). A strong performance involves the best talent and available resources that are orchestrated flawlessly and delivered as a single brand vision (beautiful symphony) to its audience(s). Let’s take a closer look at how to fine-tune a brand using tools like a BAM or DAM to achieve the best results.

Read More

Inkbench welcomes new SVP, Sales Lamar Russo to Accelerate Growth

Inkbench, the leading patented brand management platform  where businesses share, customize and protect their brand assets, welcomes Lamar Russo, as its new Sr. Vice President, Sales. Lamar joins Rob Howgate, VP, Sales to further advance the company's expansion.

"Lamar is an outstanding addition to our Inkbench team, bringing 25+ years of sales management experience, and his steadfast focus on client success, said George Abraham, CEO, Inkbench." As Inkbench continues its rapid growth in the U.S. and Europe, Lamar's impressive background in driving business development and his sales leadership will further accelerate Inkbench's sales growth."

Read More